Top 4 Mailchimp Competitors to Try in 2022

Comparisons
February 9, 2022 | Rokas Jurkėnas

Everyone would agree, not a long time ago, Mailchimp was the market leader in general email marketing. While Mailchimp is still a popular email marketing service, it may not be the best option for online businesses with more specific requirements. For example, eCommerce businesses have very different email marketing requirements compared to a blogger. Furthermore, due to recent changes in Mailchimp pricing and a lack of critical tools for direct-to-consumer (DTC) companies, many users are considering an alternative to Mailchimp. 

a laptop screen with the text "top 4 mailchimp competitors to try in 2022"

Even today, millions of users rely on it because it offers a free plan. However, the free plan has limited features.

The good news is that there are a lot of excellent email marketing services. We'll go over, in this article, the four best Mailchimp competitors and alternatives for everyone's email marketing needs. 

Best Mailchimp Alternatives

Nowadays, there are hundreds of email marketing service providers from what you can choose. Luckily, we've hand-picked the best Mailchimp competitors and compared them in terms of pricing, capabilities, support, flexibility, etc.

Our choices for the top 4 Mailchimp competitors: 

  1. MailerLite
  2. GetResponse 
  3. HubSpot
  4. Omnisend

If Mailchimp does not provide your desired feature or require a more user-friendly solution, you may want to look at these Mailchimp alternatives.

MailerLite

the dashboard of Mailerlite, one of the competitors of mailchimp
Mailerlite Dashboard

The first on our list is MailerLite, which provides a diverse collection of features that can assist a larger audience. According to many users, it is one of the most user-friendly email marketing systems available today. Customer service is excellent since it is available 24 hours a day, 7 days a week, via live chat or phone. However, good editing tools and a user-friendly file manager propelled MailerLite to the top of our list.

A pop-up and landing page builder, a few embeddable web forms, the standard email automation tools, and integrations are all included. With their built-in real-time reporting capabilities, you can assess your marketing efforts and execute A/B tests to better your campaigns.

Even though MailerLite has a free version, it is severely limited. Paid subscriptions start at $10 per month and allow you to send 12.000 emails each month to up to 1000 subscribers. The monthly fee might reach $50[1].

Reviewers liked MailerLite over the other options when it came to the level of continuing product support.

GetResponse

the dashboard of getresponse, one of the competitors of mailchimp
GetResponse Dashboard

Next on the list is GetResponse. Users may engage with their consumers via email and establish landing pages with GetResponse. Small enterprises, bloggers, and marketing firms are the primary customers. 

Our second choice on the list is one of the most cost-effective Mailchimp alternatives available, with a wide range of customization possibilities. It's simple to use and provides access to a full marketing platform. There are a lot of customization choices, and it's much easier for firms to build their own, distinct brand tone and keep to it than it is to try to get everything just right every time they send an email newsletter. 

GetResponse, like Mailchimp, has a limited free plan that allows you to use only the basic capabilities for up to 500 subscribers. Plans start at $0 per month for up to 1,000 subscribers and an unlimited number of emails, while higher plans start at $15.00 per month, from 1,000 subscribers and an unlimited number of emails[2].

HubSpot

the dashboard of hubspot, one of the competitors of mailchimp
Hubspot Dashboard

HubSpot, the third on our list, like MailChimp, is an all-in-one marketing tool that may help you build your business. It's a marketing platform, which includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more. One of the key reasons small, medium, and corporate customers select it.

They also contain tools to assist you with your email lists, such as live chat, pop-ups, contact forms, and other growth tools. HubSpot works well with WordPress, WooCommerce, Magento, and other eCommerce platforms. Other webinar platforms, social networking tools, and anything else you need to grow your email list are provided by HubSpot. If you're searching for an all-in-one marketing platform that can scale with your company, HubSpot is a good option.

Free for the first month, then $25 per month after that, depending on how many subscribers you have[3].

Omnisend

the dashboard of omnisend, one of the competitors of mailchimp
Omnisend Dashboard

Omnisend is the last but not least. Omnisend is sometimes considered as the greatest overall option to Mailchimp. Omnisend is an email and SMS marketing tool for small and medium-sized eCommerce businesses looking to expand while spending less time on marketing.

Omnisend is one of the most user-friendly email marketing solutions available, with the greatest ease-of-use rating of any ESP on the market.

Omnisend offers a free plan that includes all of the best features—right, that's no feature limitations—so you can test them out for free and evaluate what works best for your business. Free SMS and online push credits are also included in the free plan.

Standard plans start at $16 per month, while pro plans start at $59 per month and include a dedicated customer success manager, priority assistance, and comprehensive reporting.

Conclusion

So, which MailChimp alternative should you choose? It depends on your needs and budget.

All of the services listed offer a free trial or a limited free plan so you can test them out before committing. If you're looking for an all-in-one marketing platform with lots of features, HubSpot is a good option. If you need help growing your email list, Mailerlite is definitely worth considering.

If you are looking for more ways to improve your work performance, check out our list of No Code marketing tools!

References

Author

Rokas Jurkėnas
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