Webflow vs Wix: Which Is The Better Website Building Platform?

There are quite a few no-code website builders out there at the moment and not all of them are worth your while. But in this comparison, we will go over Webflow vs Wix as both of these website builders are among the best out there but with their key differences.

Choosing the right platform to build a website is important for any business or individual. Webflow and Wix are two of the more popular choices. This comparison will help you understand which is better and which you should choose.

What is Webflow?

Webflow is a web development platform designed for a wide range of users, from those with no programming experience to experienced developers. What makes Webflow unique is its focus on visual development. Instead of writing lines of code, Webflow allows you to design and build websites using a drag-and-drop interface. This makes it an easy-to-use option for those who are new to website creation or simply prefer a more visual approach.

What is Wix?

It’s a platform that allows you to create websites easily, even if you don’t have any coding experience. Wix uses a drag-and-drop interface, which means you can add and arrange elements on your web pages by just clicking and dragging them with your mouse. They also offer a variety of pre-designed templates to get you started quickly.

Webflow Key features

• Visual Design Control: Webflow offers extensive control over website design through a visual interface. Users can change HTML, CSS, and JavaScript elements directly on the canvas. This allows for precision and customizability in the design process.
• CMS for Dynamic Content: Manage and publish content dynamically through Webflow’s integrated CMS. This feature is crucial for blogs, e-commerce platforms, and other content-driven websites.
• E-commerce Management: Webflow provides tools to create and manage online stores. It supports various payment gateways and custom checkout experiences.
• Interactive Site Elements: The platform allows for crafting detailed, interactive experiences. This includes animations and scroll-based effects that enhance user engagement.
• Localization Capabilities: Customize and localize your website for global audiences. Webflow supports multiple languages and regional settings, making your site accessible worldwide.
• SEO Optimization: Webflow ensures sites are optimized for search engines. The platform allows for fine-tuned SEO controls, improving your site’s visibility and ranking.
• Advanced Security and Hosting: Webflow utilizes AWS for hosting, ensuring fast and reliable website performance. It incorporates state-of-the-art security practices to protect your site.
• Webflow Templates: Compared to competitors like Wix, Webflow templates are more comprehensive, offering in-depth insight and incorporating best practices and features that are superior. While Webflow may have fewer free templates, their quality and advanced features make them a better choice for those prioritizing excellence in web design.

In addition to these core features, Webflow also offers a variety of other features such as:

• Custom Code: For users who are comfortable with code, Webflow allows you to add custom code to your website.
• Integrations: Webflow integrates with a variety of third-party services, such as marketing automation platforms and analytics tools.
• Hosting: Webflow offers hosting for your website, so you don’t need to worry about finding a separate hosting provider.

Webflow drawbacks

While Webflow is a powerful tool for design and development, it does have some drawbacks to consider:

• Learning Curve: Although it’s no-code, Webflow assumes some understanding of HTML and CSS. If you’re new to web design, it may take time to get comfortable.
• Price: Webflow plans can be expensive, especially for larger sites or e-commerce needs.
• Other Drawbacks: There are also other limitations like:
  • No mobile app for editing on the go
  • Limited SEO tools
  • User interface is not user friendly

If you’re looking for a simple website builder with drag-and-drop and no coding required, Webflow might have a steeper learning curve. However, for those seeking more design control and customization, Webflow can be a powerful tool, despite the drawbacks.

Wix key features

• Drag-and-drop editor: Wix’s core functionality is its intuitive drag-and-drop editor. This eliminates the need for coding knowledge and allows users to visually design their website by dragging elements around the page.
• Templates: Wix offers a wide variety of templates covering different industries and purposes. These templates provide a good starting point for customization, allowing users to achieve a professional look without starting from scratch.
• Mobile Site Editor: Adjust your website for mobile devices. Ensure a seamless experience for all visitors.
• Custom Fonts: Upload your own fonts. Maintain brand consistency across your website.
• VideoBox: Improve your site with unique video presentation options.
• Gradients and Transparency: Create vibrant backgrounds and transparent videos. Make your site visually appealing.
• SEO Features: Improve your site’s visibility with integrated SEO tools.

AI-Driven Solutions:

• AI Website Builder: Quickly generate a full-featured website using AI.
• AI Email Generator: Craft emails effortlessly with AI assistance.

Advanced Development Options:

• Velo by Wix: Develop web applications on an open platform. Tailor your site’s functionality to your needs.

Wix drawbacks

Wix is a popular website builder known for its ease of use, but it does have some drawbacks to consider:

• Limited Flexibility: While Wix offers customization options, you can’t switch templates once your site is live. This can be a problem if you decide later that the design isn’t what you envisioned.
• SEO Limitations: Wix offers basic SEO tools, but it may not be as comprehensive as other platforms for optimizing your site for search engines.
• Limited customization: Compared to other website builders, it does not have as much customization.

Overall, Wix is a good option for beginners who want a user-friendly way to build a basic website. But if you need more flexibility, control, or advanced features, you might be better off with another platform.

Webflow Integrations

Webflow has a lot of integrations and there could only be one post about all of them. Here are some key Webflow integrations:

• Enrollsy: Makes enrolment and payment fast and secure. It integrates directly with Webflow to streamline the process.
• Scrollbar Styler by Finsweet: Allows you to customize your scrollbars. Adjust width, color, and more in a webflow-like interface.
• Class Adder for Webflow Interactions: Add or remove classes to elements. Trigger these changes on click, hover, or other events.
• CMS library from Finsweet: Extends Webflow’s CMS capabilities. Easily create dynamic links, sliders, and more.
• Sweet Text by Finsweet: Applies custom styles to text in Webflow. Use with static and CMS content.
• Common Ninja: Provides a variety of easy-to-use plugins. Improve your site without coding.
• Typed.js: Displays animated typing effects. Easily adjust text and speed.
• React: Includes React components for complex UIs. Great for advanced user interactions.
• POWr: Embeds various tools such as forms and popups. Extends functionality without coding.
• MathJax: Displays complex mathematical notation. Supports MathML, LaTeX, and more.
• Fullpage.js: Creates full-screen scrolling web pages. Easy to use and effective.
• Elfsight Webflow Plugins: Provides tools to increase sales and engagement. Free and easy to integrate.
• Jetboost: Extends Webflow with real-time search and filtering. No coding is required.
• Isotope: Manages dynamic filtering and search across collections. Integrates seamlessly with Webflow.

Wix Integrations

Here are some of the key integrations and APIs offered:

• CRM and ERP Integration: Seamlessly connect your mission-critical systems. Enables efficient management of customer relationships and resources.
• Proprietary App Integration: Integrates custom applications developed for specific needs. Supports unique business functionality.
• Native Wix Apps Integration: Adds commerce, booking, events, and payments functionality. Designed for simplicity and integration directly into your platform.
• APIs for custom functionality: Enables the creation of unique web components. These APIs support ongoing development without the need for deep coding.
• Custom site elements: Customise your website with unique styles and animations. Customization is easy and can greatly enhance the user interface.
• Data management features: Provides tools for advanced data manipulation and customization. Includes query, filtering, and editing capabilities.
• Member and contact management: Improves interaction with site visitors. Enables personalized experiences based on user behavior.
• Site Functionality Tools: Provides essential functionality such as site mapping and URL redirection. Improves navigation and site structure for users.
• Wix Velo API: Customise Wix apps to extend their functionality. Integrates advanced functionality into your existing Wix applications.
• External Service Integration: Extends your website with external databases and services. Protects sensitive information with robust security measures.

Webflow vs Wix pricing

Webflow pricing

Starter Plan

• Cost: Free
• Ideal for: Hobby projects or staging sites.
• Features: 2 pages, 50 CMS items, 50 form submissions (lifetime), 1 GB bandwidth, 1,000 visitors.
• Additional: Localization preview, limited traffic, Webflow.io domain.

Basic Plan

• Cost: $14/month (billed yearly), $18/month (billed monthly)
• Ideal for: Simple, static sites.
• Features: 150 pages, 500 form submissions (monthly), 50 GB bandwidth, 250,000 visitors.
• Additional: Custom domain, Localization Add-on, moderate traffic.

CMS Plan

• Cost: $23/month (billed yearly), $29/month (billed monthly)
• Ideal for: Blogs or content-driven sites.
• Features: 150 pages, 2,000 CMS items, 1,000 form submissions (monthly), 3 content editors, site search, 200 GB bandwidth, 250,000 visitors.
• Additional: Custom domain, Localization Add-on, generous traffic.

Business Plan

• Cost: $39/month (billed yearly), $49/month (billed monthly)
• Ideal for: Larger, high-traffic sites.
• Features: 150 pages, 10,000 CMS items, 2,500 form submissions (monthly), 10 content editors, site search, form file upload, 400 GB bandwidth, and 300,000 visitors.
• Additional: Custom domain, Localization Add-on, expanded traffic.

Enterprise Plan

• Cost: Contact Sales
• Ideal for: Large organizations needing enterprise-grade solutions.
• Features: Customizable based on needs, including advanced collaboration tools, guaranteed SLA, enterprise security, and dedicated support.
• Additional: Contact sales for more details.

Wix pricing

Light Plan

• Cost: $11/month
• Ideal for: Individuals just starting out with basic website needs.
• Features: 2 collaborators, 2 GB storage space, basic marketing suite.
• Additional: Free domain for 1 year, SSL secure payment.

Core Plan

• Cost: $22/month
• Ideal for Small businesses requiring enhanced site functionality.
• Features: 5 collaborators, 50 GB storage, standard marketing tools, accept payments.
• Additional: Free domain for 1 year, 24/7 customer care.

Business Plan

• Cost: $34/month
• Ideal for Growing businesses looking to expand their online presence.
• Features: 10 collaborators, 100 GB storage, standard eCommerce, standard site analytics, standard marketing suite.
• Additional: Free domain for 1 year, priority customer care, accept payments.

Business Elite Plan

• Cost: $149/month
• Ideal for Large businesses that need advanced features for scaling.
• Features: 15 collaborators, unlimited storage, advanced eCommerce, advanced site analytics, advanced marketing suite.
• Additional: Free domain for 1 year, advanced developer platform, priority customer care.

Enterprise Solutions

• Cost: Custom pricing based on project scope.
• Ideal for Large-scale businesses requiring fully customized sites with enterprise-grade features.
• Features: Multi-site management, dedicated infrastructure, faster content deployment, custom integrations.
• Additional: Dedicated account manager, priority support, personalized training, secure payment.

Which is better: Wix vs Webflow?

Both tools are great and I have used them both extensively, while Webflow looks a lot harder to learn than Wix, after a few hours just like other tools you will already know the basics.

Your choice between Webflow and Wix will depend on your project requirements and skill level. If you need a powerful, customizable platform and are familiar with basic web design principles, Webflow may be the better choice. For those who prefer a simpler, more straightforward building experience, Wix may be more suitable.

To answer the question of which is better Webflow vs Wix, it is Webflow. It has a lot more customization, integrations, and clean design, but you can just try these tools for free to see if they suit you. Wix has an AI website builder which can be helpful for people who have no website design experience at all.

Final thoughts

Both Wix and Webflow are great tools all in all, but both lack search engine optimization as they do not have the tools or integrations for it, but this is understandable as they are meant for web design.

If you choose one of them you will not go wrong as both Webflow and Wix are well-known names in the industry and are reliable. Hopefully, this will help you decide which one to choose.

If you are looking for more website builder apps, check out our other post on the best AI tools for website building.