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Wix Review 2023: Is This the Easiest Way to Build a Website?


What is Wix ?

Wix is a website builder that lets you build good looking websites easily. There are eCommerce, blogging and booking capabilities on the platform. 500+ templates are offered. There is support and a variety of learning resources available. The platform is free and has paid plans.

Our ratings


Ease of Use

Web Design Average: 4.5



Web Design Average: 4


Support and Community

Web Design Average: 3.5



Web Design Average: 4.5


Design Flexibility

Web Design Average: 4



Web Design Average: 3.5

See how we rate website builders

Our take

On the one hand, Wix should be praised for its simplicity and accessibility, allowing anyone with basic computer skills to create a beautiful website without investing heavily in coding or design knowledge.

On the other hand, its lack of customization options can limit its effectiveness for more complex requirements. There are limited opportunities for customizing themes and HTML code, making it difficult to create a truly unique website.

It might not be the best website builder in the market, but depending on your use case, it might be a compelling choice. Read our Wix review to see if it is the right tool for you.

Pros and Cons of Wix

  • Pros
  • Cons

Extremely User Friendly

The Wix website builder is highly user-friendly, making it easy to build a website even for those with no coding experience. It comes with a drag-and-drop editor and hundreds of customizable templates, so users can easily create the exact look they want. Plus, it provides step-by-step tutorials, Wix FAQs and guides to help new Wix users get started quickly. Wix support for users that are stuck is available too.

Plentiful Templates

The website builder offers numerous templates that come with all sorts of features such as galleries, contact forms and more that help enhance the functionality of Wix websites. Since these templates are designed by professionals from various industries, users don’t have to worry about getting the design wrong. With the large selection available, users can find one that perfectly fits their needs.

Useful eCommerce Tools

Wix offers useful eCommerce capabilities for those who want to set up an online store or accept payments on their own website. Users can easily add products and services to offer customers as well as safely accept payments via credit cards and other payment processors like PayPal using secure SSL encryption technology. In addition, tools for customer relationship management (CRM) and inventory tracking are provided for Wix sites.

Can’t Switch Template

Once a user has chosen a template and started building their website on the Wix editor, it’s not possible to switch templates. This means that if users want to alter the design of their site, they would have to start from scratch. In addition, since all the features and design elements are predetermined, users don’t have full control over the layout and content of their page which can be quite limiting for those who are used to coding or for those who want more advanced features.

Lack of Total Control and Advanced Features

The website builder does not allow users to access the code behind their website which makes it difficult for experienced developers who are accustomed to being able to customize any aspect of their website. This could prove problematic in some cases as certain bugs may be hard to pinpoint without being able to access the code directly. Some of these problems are solved by the more advanced Editor X, but that is outside of the scope of this Wix review.

Limited Wix Free Plan

The free plan of the Wix editor comes with several important restrictions such as not allowing you to host your website on a custom domain and even showing Wix ads on it. Upgrading plans at an extra cost may be necessary but this could prove expensive in the long run so it’s important for users to consider all options before deciding on a plan that fits their needs and budget.

Wix Website Builder Integrations

Wix offers a range of integrations that allow users to expand the functionality of their websites quickly and easily. Available integrations and recommended tools to use with the website builder will be discussed in this Wix review. 

Wix App Market

Through its integration with popular platforms such as Google Analytics, Salesforce, Twitter and Facebook, users can access features such as site visitors’ analytics tracking, social media postings, web hosting and more.

wix review: google maps integration

In addition to these major platform integrations, the Wix platform also provides access to dozens of third-party applications that offer extra features such as membership management systems, live chat options and email marketing software. This allows users to add extra functions without needing to code or install any plugins. 

For example, integrating an email marketing service like MailChimp with the Wix editor makes it easy to create professional newsletters and campaigns.

building a website with wix

Another great feature is the ability to integrate eCommerce tools for an online store into a website built on the Wix editor. By using services like PayPal or Stripe, users can accept payments safely and securely on their website. Additionally, with the help of promotional features like coupons and discounts offered by Wix's eCommerce solution, businesses are able to increase sales conversions.

Overall, Wix offers an extensive range of integrations that make it easy for users to customize their websites according to their needs, even on the free plan. Whether they are looking for basic tools or something more advanced, Wix lets them find what they need in order to make their websites stand out from the competition.

Tools to Integrate With Wix


Make is an automation platform that allows you to automate repetitive actions and save time. Integrating the website builder with Make allows you to create custom workflows that connect different apps and services together to perform automatic actions. This can save time and increase efficiency. 

It can also be used to synchronize data between the site builder and other apps and services, such as a CRM or a database. This ensures that data is always up-to-date and accurate.

make automation builder


Omnisend is an email marketing tool that allows you to create and send targeted email campaigns to users. Use Wix with Omnisend to easily add email opt-in forms to your website and start building an email list, as well as send targeted campaigns to users based on their behavior on your website.

omnisend email builder


FlowXO is a tool that allows you to create custom chatbots, which can be useful for providing automated customer support and answering frequently asked questions. Use Wix with FlowXO to easily add a chatbot to your website, providing a more efficient way for users to get the information they need and reducing the workload on customer support staff.

flowxo chatbot builder

Overall, integrating these tools with Wix can bring many benefits such as collecting data, providing email campaigns, chatbot support, and providing an easy way to add custom forms, surveys, email opt-in forms, and chatbots to your website without needing to code or use separate tools.

Ease of Use

Ease of use is one of the most important aspects we looked into when writing the Wix review.

Wix is a powerful website building platform that is renowned for its ease of use. With Wix, creating a professional-looking website doesn't require any coding knowledge or web development experience. Even complete beginners can quickly create beautiful websites without needing to call in a developer or spend money on web hosting services.

building a food delivery website with wix

The drag-and-drop Wix editor makes it easy for users to customize the look and feel of their websites with just a few clicks. With an extensive library of themes, templates and designs, Wix lets users find the perfect style for their blog, eCommerce store or portfolio website. Features such as animated videos, parallax scrolling effects and high-resolution images help to make websites stand out from the competition.

In addition to customizing design elements, Wix also offers advanced features such as built-in form builders, email marketing tools and payment processing options that integrate seamlessly with the website builder. Thanks to these integrations, businesses are able to quickly set up online stores and begin accepting payments without ever having to leave the platform.

a website built with wix

Overall, creating a modern website with Wix is an intuitive process that requires minimal setup and no coding knowledge whatsoever. With its user friendly interface and wide range of customization options, anyone can build a website in no time at all.

Wix alternatives

Best for award Best for a tight budget Best WordPress plugin Best design flexibility Easiest web app builder Best for
launching a web quickly
Best for total beginners
Overall Rating
Free Plan
Youtube Bootcamp
Ease of Use 4.5 4.5 3.5 4.5 4.5 4.5
Cost-Effectiveness 5 4.5 4 3.5 4 4
SEO 4 4 5 4.5 3 3.5
Support and
4 4 4.5 4 3.5 4.5
Design Flexibility 4 4 5 3.5 3 4
Speed 4.5 3 4.5 4.5 5 3.5
Visit Zyro Visit Elementor Visit Webflow Visit Softr Visit Umso Visit Wix

Is Wix the Right Website Builder for Me?

  • Recommended If
  • Not Recommended If

The Wix website builder is ideal for anyone who needs to quickly create a modern website without needing to learn web development or coding. This includes bloggers, small business owners, eCommerce entrepreneurs, and freelance professionals such as photographers and designers.

You Want to Become a Blogger

For bloggers, Wix websites offer dozens of customizable themes and designs that make it easy to get a blog up and running within minutes. Users can also take advantage of features like media galleries and embeddable content to liven up their posts.

building a website with wix website builder

You Want to Set Up an eCommerce Store

For small business owners, the website builder has powerful integrations that allow them to quickly set up an online store, accept payments and manage customer relationships with ease. With features such as analytics tracking, SEO optimization and email marketing tools, businesses are able to reach larger audiences with minimal effort.

You Want to Showcase Your Freelance Portfolio

Freelance professionals will also find many useful features on their Wix site such as high-resolution images and video backgrounds that help their sites stand out from the competition. Moreover, users can customize design elements specific to their industry – be it photography or design – so they can showcase their work in the most effective way possible.

a website built with webflow

You Are an Experienced Web Developer

Wix is not suitable for those who need more complex websites that require coding or custom development. Casual users may also find the customization options a bit too restrictive, as the pre-built themes limit their creative expression.

For example, ambitious web developers looking to build dynamic sites with advanced functionality will most likely be disappointed by Wix’s limited feature set and lack of support for third-party apps and addons.

This can be fixed in part by using Editor X and the Velo add-ons, but we suggest using another builder that would have these functions natively.

You Are a Big Business With Thousands of Visitors

Moreover, the website builder is not recommended for businesses seeking a dedicated hosting solution or companies needing features like unlimited bandwidth and storage space – these businesses should instead look into self-hosted solutions such as WordPress.

wix review: building a website with Wix

You Do Not Require Most of the Integrated Features

Finally, a Wix site could be too expensive for users who don’t need all its advanced features; basic plans are relatively affordable, but costs can quickly add up when users upgrade to business packages that include premium modules and services.

A paid Wix user will essentially be subscribing to functions most won’t need, like dropshipping, a logo design tool, subscriptions, the ability to build an app for your customers, SMS notifications and more.

Therefore, you can probably find a more cost-efficient tool on the website builder market if you only need a representational website with SEO features, for example.


In conclusion of this Wix review, Wix is an excellent website builder for beginners and amateurs who want to quickly create their own site or online store without any technical knowledge. Its easy-to-use drag and drop editor makes it simple to get started and its range of features are perfect for those looking to create basic sites. The free plan leaves more to be expected, but it is not very bad when compared to other website builders.

However, it is not the best website builder on the market. For more experienced developers or those wanting total control over design elements and the code behind their website, Wix may be too restrictive – Webflow or other more customisable options would be a better choice in such cases.

Who Are We?

Each review is co-written by the founders of software development agencies with years of
experience in the field. With a focus on ease of use, cost-effectiveness and available
features, our reviews provide you an insight on what tool suits you best in each particular

This review was co-authored by:

Avatar photo
Rokas Jurkėnas
Founder, Idea Link No Code Agency
Linas Kiguolis
Founder, Bright Projects Dev Agency