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Umso Review 2023 (ex Landen): Fastest Way to Build a Landing Page?


What is Umso ?

Umso is a tool which lets you build simple and good looking websites quickly. Websites are not built with templates, but are rather generated based on the categorised needs of a user. The websites can include a blogging CMS, email lists and analytics. The site has a free trial which is valid for 14 days.

Our ratings


Ease of Use

Web Design Average: 4.5



Web Design Average: 4


Support and Community

Web Design Average: 3



Web Design Average: 3.5


Design Flexibility

Web Design Average: 3



Web Design Average: 5

See how we rate website builders

Our take

Umso is a platform for building websites that promises to make website creation accessible to everyone. While its drag-and-drop design tools and pre-made templates are certainly user-friendly, they were created with the goal of making the fastest website builder on the market.

This, however, causes limitations in pretty much everything else: customization, design choices, e-commerce functionality, even the fact that your website is limited to one page.

Overall, Umso is a good choice for those looking for a basic site maker that is easy to use. However, for businesses looking for more customization options or advanced e-commerce capabilities, it may be worth considering other website builders that offer a wider range of capabilities, such as Webflow.

Pros and Cons of Umso

  • Pros
  • Cons

Easy to Use

Umso provides an extremely simplified user-friendly interface to make website building accessible to people without coding skills.

Build Websites Quickly

Umso’s website editor is designed to be fast and efficient, allowing users to build and launch their websites quickly.

Automatic Responsive Design

Umso automatically optimizes websites for viewing on all devices, including desktop, tablet, and mobile.


Umso offers affordable pricing plans, making it a cost-effective solution for small businesses and individuals.

Limited Customization Options

Umso’s templates and design options will not allow for significant customization, leaving users with limited options to create a unique website.

Poor e-Commerce Functionality

Umso’s e-commerce capabilities are limited compared to other website builders, making it difficult for users to manage and sell products effectively.

Limited integrations

Umso does not offer as many integrations as other website builders, which can limit the functionality and capabilities of a website built with the platform.

Lacks Advanced Functionality

Umso is geared towards beginners and small businesses, lacking advanced features and tools that more experienced users may need.

No Mobile App

Umso does not offer a mobile app, making it difficult for users to manage their website on-the-go.

Umso Website Builder Integrations

Umso has limited integrations with other tools compared to other website builders. Currently, it integrates with one gateway (Stripe) and email marketing service (MailChimp). 

editing a website with Umso

This can limit the functionality and capabilities of a website built with Umso and make it difficult for users to fully integrate their website with the tools they need to run their business effectively.

However, the platform has a native integration with the Zapier automation platform, which helps you connect other tools for CRM, email marketing and more. 

Tools to Integrate With Umso


Zapier is an automation platform that allows you to automate repetitive actions and save time. Integrating Zapier with Make allows you to create custom workflows that connect different apps and services together to perform automatic actions.

For example, you can set up an automatic Slack message to yourself when someone fills a contact form on your website, which saves time when you need to get back to potential clients. 

zapier automation builder

This can save time and increase efficiency. It can also be used to synchronize data between the site builder and other apps and services, such as a CRM or a database. This ensures that entries are always up-to-date and accurate.


Omnisend is an email marketing tool that allows you to create and send targeted email campaigns to users. Use Umso with Omnisend to easily add email opt-in forms to your website and start building an email list, as well as send targeted campaigns to users based on their behavior on your website.

omnisend email builder


FlowXO is a tool that allows you to create custom chatbots, which can be useful for providing automated visitor support and answering frequently asked questions. Use Umso with FlowXO to easily add a chatbot to your website, providing a more efficient way for users to get the information they need and reducing the workload on customer support staff.

flowxo chatbot builder

Overall, integrating these tools with Umso can bring many benefits such as collecting data, providing email campaigns, chatbot support, and providing an easy way to add custom forms, surveys, email opt-in forms, and chatbots to your website without needing to code or use separate tools.

Ease of Use

Umso is quite possibly the easiest to use website builder in the market. 

It sacrifices customization and advanced functions to make the process of building and launching a simple website as quick and effortless as possible. 

umso element gallery

The platform also offers various functions, including SEO optimization, e-commerce integration, and mobile responsiveness, all of which can be set up without writing a single line of code.

In summary, Umso aims to simplify the website building process, making it accessible for anyone to create a website without the need for extensive technical knowledge.

Umso alternatives

Best for award Best for a tight budget Best WordPress plugin Best design flexibility Easiest web app builder Best for
launching a web quickly
Best for total beginners
Overall Rating
Free Plan
Youtube Bootcamp
Ease of Use 4.5 4.5 3.5 4.5 4.5 4.5
Cost-Effectiveness 5 4.5 4 3.5 4 4
SEO 4 4 5 4.5 3 3.5
Support and
4 4 4.5 4 3.5 4.5
Design Flexibility 4 4 5 3.5 3 4
Speed 4.5 3 4.5 4.5 5 3.5
Visit Zyro Visit Elementor Visit Webflow Visit Softr Visit Umso Visit Wix

Is Umso the Right Website Builder for Me?

  • Recommended If
  • Not Recommended If

You Are a Small Business

Umso is a great option for small businesses and startups that want a simple, fast, and easy-to-use website design tool without needing much technical knowledge.

You Want to Build Landing Pages Quickly

As its name suggests, Umso is especially well suited for building landing pages, where the goal is to convert visitors into leads or customers.

website built with umso

You Plan to Launch a Product

Umso is also great for promoting product launches. Its user-friendly interface makes it easy to create a landing page that showcases your new product and drives sales.

You Need a Campaign Page

Umso is a great option for creating campaign pages, where the goal is to promote a specific initiative or cause. Its simple building tools give you the opportunity to create a page that effectively communicates your message extremely quickly.

You are Building a Large-Scale, Complex Website

Umso may not be the best option for building large-scale, complex websites with many pages and advanced functionality. It is better suited for simple, single-page sites.

example of a startup website built with Umso

You Want to Launch an e-Commerce Business

While Umso does offer some e-commerce functionality, it may not be the best option for building a full-fledged online store. If you are looking for a more robust e-commerce platform, you may want to consider a different option.

You Are Building Unique Websites

Umso is a user-friendly website builder, but its design options may be limited for those looking for a highly customized design. If you need a unique and highly customized look, you may want to consider using a different website platform or working with a web designer.

You Are Planning For Intense Coding

Umso is designed to be user-friendly, so it may not be the best option for those who need to do a lot of custom coding. If you need more control over the HTML, CSS, and JavaScript of your website, you may want to consider using a different website builder.

umso website builder screenshot

You Require Advanced SEO

While Umso does offer some SEO features, it may not be the best option for those looking for advanced SEO capabilities. If you need a more comprehensive SEO strategy to optimize your pages, you may want to consider a different website builder or working with a specialist in SEO.


In conclusion to our Umso review, this is the most user-friendly website builder you are ever going to find. The web page builder is well-suited for small businesses, product launches, and campaign pages.

Its simple, fast, and easy-to-use interface makes it a great option for those who don’t have any technical knowledge whatsoever. However, it may not be the best choice for large-scale, complex or unique websites, e-commerce websites, highly customized designs, intensive coding, and advanced SEO.

Overall, Umso is a solid choice for those looking for a simple and straightforward website builder, but those with more specific needs and the desire for full control may want to consider other options.

Who Are We?

Each review is co-written by the founders of software development agencies with years of
experience in the field. With a focus on ease of use, cost-effectiveness and available
features, our reviews provide you an insight on what tool suits you best in each particular

This review was co-authored by:

Avatar photo
Rokas Jurkėnas
Founder, Idea Link No Code Agency
Linas Kiguolis
Founder, Bright Projects Dev Agency