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10 Best AI sales tools: Making the sales process easier

Generative AI
Domantas Alosevičius

AI sales tools use AI to automate tasks, gain insights from data, and personalize interactions, basically helping salespeople close more deals and achieve higher sales quotas. If you do not want to improve your sales process then I would suggest not reading further.

Ai sales tools logo

I have tried to include as many different AI sales tools as possible so that you can use them for different tasks: from creating presentations to generating leads. ChatGPT will not be included as everyone knows it can be used for almost anything and is great for almost all processes.

Here is the list of all the best AI sales tools:

  • Apollo AI – Sales engagement platform 
  • Seamless AI – Helps sales reps manage leads
  • CoPilot AI – AI sales assistant
  • Lavender AI – Email AI sales assistant
  • Regie AI – Multi use sales AI powered platform
  • Gemini – Email writing, writing in general sales tool
  • Plusdocs – Presentations
  • Make – AI automation
  • Midjourney – Image, visual generation
  • Fireflies AI – Great for sales calls

What are AI sales tools?

AI sales tools are software applications that use artificial intelligence to automate tasks, gain insights, and personalize interactions throughout the sales process. They’re designed to help sales teams work smarter, not harder, aiming to boost sales efficiency and effectiveness.

They can range from AI tools that make presentations to tools that can help create and maintain valuable connections or generate content.

How is AI used in sales?

ai sales people

It’s important to remember that AI sales tools are meant to help salespeople, not replace them. They can handle administrative tasks and provide data-driven insights, but the human touch is still crucial for building relationships and closing deals.

However, many other tools such as AI data analysis or AI content creation tools can help you with your day-to-day sales work, so remember that a combination of some of the best AI sales software can really boost your overall productivity.

Lead Generation

  • Identify ideal customers: Use AI to analyze vast amounts of data to find prospects who are most likely to convert.
  • Enrich lead profiles: Fill in missing information like contact details and company insights to help personalize outreach.
  • Automate outreach: Craft and send personalized email sequences and social media messages at scale.
  • Chatbots: Engage website visitors and qualify leads 24/7.

Sales Communication & Engagement

  • Personalized video sales pitches: Create unique video introductions for each prospect.
  • Real-time conversation coaching: Analyze calls and suggest responses based on sentiment and keywords.
  • Email writing assistants: Compose personalized emails with high response rates.
  • Meeting scheduling assistants: Automate scheduling and eliminate back-and-forth email exchanges.


  • Data entry automation: Automatically capture and populate data into your CRM from various sources.
  • Task management: Prioritize tasks based on lead score and sales stage.
  • Sales forecasting: Predict future sales based on historical data and current trends.
  • Reporting & analytics: Generate insights into sales performance and identify areas for improvement.

Can sales be replaced by AI?

It’s unlikely that AI will completely replace sales in the foreseeable future, but it will definitely transform the field. 

Salespeople who develop skills in data analysis, technology integration, and strategic thinking will thrive in the AI-powered sales landscape. The human touch will remain essential, but those who embrace AI as a tool will have a significant competitive advantage.

What is the future of AI in sales?

Future of AI sales

The future of AI in sales holds exciting possibilities, with the technology poised to significantly impact and transform the entire industry. Here are some key predictions:

1. Enhanced Automation: Repetitive tasks like lead qualification, data entry, and report generation will be increasingly automated by AI.

2. Data-Driven Insights: AI will analyze vast amounts of customer data, uncovering hidden patterns and trends that inform better decision-making.

3. Hyper-Personalized Customer Experiences: AI-powered chatbots and virtual assistants will deliver 24/7 customer support and handle initial interactions, providing personalized recommendations and addressing basic inquiries. 

4. Improved Sales Rep Capabilities: AI won’t replace salespeople, but rather become their intelligent partners. 

5. Ethical Considerations: As AI takes on a more prominent role in sales, ethical considerations become crucial. 

Apollo AI – Find potential customers

Apollo UI

Apollo is a platform for sales and business development. It offers a range of tools to find and engage with ideal customers. The platform has an extensive B2B database and features that streamline the sales process from prospecting to closing deals.

Apollo allows sales teams to optimise their strategies and achieve greater efficiency and effectiveness in their outreach efforts, with a focus on data enrichment, lead scoring and AI-driven engagement tools.

Key Features:

  • Extensive B2B Database: Apollo boasts a large, accurate database of over 275 million contacts, providing a wealth of potential leads and opportunities for sales teams.
  • Data Enrichment and Lead Insights: The platform offers data enrichment capabilities, ensuring CRM systems are continuously updated with detailed and actionable lead information.
  • AI-Driven Sales Engagement: Apollo’s AI technology assists in crafting effective communication and prioritizing high-value leads, enhancing the overall sales engagement process.
  • Comprehensive Sales Tools: The platform provides an integrated suite of tools for email, call, and social media engagement, combined with analytics and automation features to streamline the sales cycle.
  • Tailored Solutions for Teams: Apollo offers customized solutions for different team types, including sales and business development, founders, and marketing teams, addressing specific needs and goals.


  • Free Plan: Offers basic access to the platform with limits on certain features.
  • Basic: $49 per user per month (billed annually)
  • Professional: $79 per user per month (billed annually)
  • Organization: $99 per user per month (minimum 5 users, billed annually)

Seamless AI – Sale process made easier

Seamless AI user interface

Seamless.AI is an innovative B2B sales lead generation solution that allows sales teams to efficiently connect with their ideal customers. The platform’s features provide accurate and up-to-date contact information and integrate easily with existing sales and marketing tools. 

It automates lead generation and improves outreach strategies, optimizing the sales process and ultimately driving faster sales cycles and revenue growth.

Key Features:

  • Real-Time Search Engine: Seamless.AI uses AI to scour the web in real time, ensuring the contact information for sales leads is current and accurate.
  • Comprehensive Integration: Easily integrates with popular CRMs and sales tools like Salesforce, HubSpot, and LinkedIn Sales Navigator, enhancing productivity and eliminating manual data entry.
  • Chrome Extension: Enhances web browsing experience for sales teams, allowing them to build lead lists directly from their browser.
  • Pitch Intelligence and Writer: Tools for crafting effective sales messages and marketing content, personalized for each potential customer.
  • Data Enrichment and Autopilot: Keeps customer data current and automates lead-building, supporting consistent lead generation.
  • Buyer Intent Data and Job Changes: Offers insights into potential customers’ buying intentions and keeps track of significant job changes within key accounts.


  • Free Plan: Includes basic features and a limited number of credits.
  • Basic: Can try for free but have to contact sales for the price.
  • Pro and Enterprise plans you have to reach out to their sales team.

CoPilot AI – Helps sales reps manage leads

Copilot user interface

CoPilot AI is an advanced AI-powered sales support platform designed for B2B sales teams and agencies to drive consistent revenue growth. The tool focuses on using LinkedIn for sales prospecting, engagement, and conversion. 

It offers a complete set of features to simplify and improve the entire sales cycle. CoPilot AI aims to improve the sales process across a range of industries, including marketing, HR, and financial services, with a focus on automating personalized interactions and providing actionable insights.

Key Features:

  • LinkedIn Lead Generation: Targets and automates outreach to high-intent LinkedIn leads, enhancing efficiency and scalability in lead generation.
  • Personalized Messaging Automation: Facilitates sending of personalized, one-click messages at scale, maintaining a human touch in digital interactions.
  • Sales Conversion Insights: Offers tools to understand and adapt to prospects’ communication styles, improving the likelihood of conversion.
  • Sales Process Optimization: Provides analytics to evaluate and refine sales strategies, identifying opportunities for improvement in the sales funnel.
  • Industry Versatility: Adapts to diverse industries, offering tailored solutions for B2B sales, marketing, HR, and financial services sectors.
  • Collaborative Team Tools: Enables team synchronization and collaboration, boosting productivity and synergy in sales teams.


  • Individual Plans: Customized plans for individuals starting at $234/month.
  • Team Plans: Tailored for organizational growth, starting with 5 paid users, including unlimited campaigns and advanced support.
  • White-Label Plans: Designed for organizations to offer CoPilot AI under their own branding, providing a comprehensive admin dashboard and support.

Lavender AI – Email AI assistant

Lavender User interface

Lavender AI is an AI-powered email tool that helps users write better emails. It provides real-time feedback and personalized suggestions to optimize email communication efficiency.

The platform is designed for sales professionals, leaders, and general email users, with the goal of improving their email response rates and overall communication effectiveness.

Key Features:

  • Email Coaching and Scoring: Lavender evaluates emails using AI and a vast database of email interactions, offering a score and tips for improvement. It identifies factors that might reduce the likelihood of receiving a reply, helping users refine their email content.
  • Personalization Assistant: This feature integrates prospect data directly into the user’s email platform, suggesting personalization strategies based on recipient data and personality insights to foster deeper connections.
  • Adaptive Improvement: Lavender’s scoring and recommendations evolve in real-time with changing email behaviors and practices, thanks to its generative AI and extensive data analysis, ensuring users always follow the best practices.
  • Data-Driven Managerial Insights: The platform provides managers with valuable insights derived from actual email interactions, aiding them in coaching their teams more effectively based on real performance and communication trends.
  • Broad Integration Capability: Lavender integrates with various email and sales platforms including Gmail, Outlook, and others, making it versatile for different user preferences and workflows.


  • Basic (Free Forever)
  • Starter (For Individuals): starting at $29/month.
  • Individual Pro: starting at $49/month.
  • Teams: Designed for team functionalities with exclusive benefits for large teams, pricing available upon consultation.

Regie AI – Great for business intelligence

Regie AI user interface simplifies the sales prospecting process for businesses, using GenAI and automation to improve interactions with prospects. 

The platform offers tools like Auto-Pilot for automatic prospecting and meeting scheduling, Co-Pilot for sales rep support, and integrations with various CRM and sales engagement platforms. It also includes a Chrome Extension and CMS for content management and customization.

Key Features:

  • Automated Prospecting with Auto-Pilot:‘s Auto-Pilot feature autonomously prospects and schedules meetings, using Generative AI for Sales Agents to enhance outbound sales efforts.
  • Audience Discovery and Content Generation: The platform identifies target accounts not in the CRM, generating relevant, on-brand content for each message, thus ensuring efficiency in list building and message personalization.
  • Outbound Prioritization and Dynamic Engagement: It utilizes engagement and intent data to prioritize outreach to in-market prospects and adjust engagement strategies based on buyer responsiveness.
  • Full Funnel Brand Protection and Analytics: ensures consistent use of marketing-approved language in all sales outreach and provides insights into campaign and document performance, thereby safeguarding brand integrity throughout the sales funnel.


  • Free Plan: Limited access with basic features.
  • Pro Plan: $59 per month.
  • Small Business Plan: $89 per month per user.
  • Enterprise Plan: Custom pricing.

Gemini – AI-powered conversational platform

Gemini user interface

Gemini is a large language model chatbot developed by Google AI. It can generate text, translate languages, write different creative text formats, and answer your questions in an informative way. It is still under development but has learned to perform many kinds of tasks.

I find Gemini great for creating content. Unlike ChatGPT or other tools that can be used for sales productivity, Gemini writes simple, human-like text that can be used for quick research or emails.

Key features:

  • Generate different creative text formats of text content (poems, code, scripts, musical pieces, email, letters, etc.)
  • Answer your questions in an informative way, even if they are open ended, challenging, or strange.
  • Translate languages
  • Follow your instructions and complete your requests thoughtfully.


  • Free to use
  • Gemini advanced: $22

Plusdocs (Plus AI) – AI tool for presentations

PlusDocs user interface

Plus AI is a versatile tool that helps improve presentations and integrates with Slides in a simple and intuitive way. It simplifies slide creation and customization by converting text into slides and utilizing AI for various languages. 

Additionally, it offers professional design options, live snapshots, and an array of templates to enhance the user experience.

Key Features:

  • Text-to-Slide Conversion: Plus AI excels in transforming textual content into visually appealing slides, streamlining the presentation creation process.
  • Multilingual AI Support: The tool is equipped to handle various languages, making it adaptable for a global user base.
  • Professional Design Options: Users have access to professionally designed slide layouts, enabling the creation of polished presentations with ease.
  • Customization and AI Design: Plus AI allows for extensive customization, including the use of AI for designing and editing slides, ensuring unique and personalized presentations.
  • Live Snapshots and Templates: The tool offers live snapshots for real-time updates and a wide range of templates for quick and effective slide creation.


  • Free Plan: Basic features with limited presentation generation and snapshots.
  • Slides: $10 per user/month (annual billing) or $15 per user/month (monthly billing),
  • Pro: $20 per user/month (annual billing) or $25 per user/month (monthly billing).
  • Enterprise: Custom pricing.

Make – AI automation

Make User interface

Make is a powerful visual platform that allows users to build and automate tasks, workflows, apps, and systems. It offers an intuitive, no-code interface that empowers users across various business functions to design and implement complex processes without the need for developer resources. 

Its appeal is broad because it enhances productivity, streamlines operations, and offers unique customer experiences. This applies to numerous departments, including marketing, sales, IT, HR, and more.

Key Features:

  • No-Code Visual Workflow Builder: Make’s core feature is its user-friendly interface that allows for the creation of intricate workflows without coding expertise, making it accessible to a wide range of users.
  • Extensive App Integration: The platform boasts compatibility with over 1000 apps, facilitating seamless connections and data sharing across diverse tools and systems.
  • Custom Automation Solutions: Make enables personalized automation strategies, fitting various business needs from marketing automation to IT workflow control.
  • Template Library: Users can jumpstart their automation projects with a vast collection of pre-built templates, which are customizable to fit specific workflow requirements.
  • Enterprise-Level Solutions: Make offers advanced options for larger organizations, including enhanced security, single sign-on, custom functions, and dedicated support.


  • Free Plan: Ideal for individuals exploring automation, offering basic features and a limited number of operations per month.
  • Core Plan: $9 per month, Designed for individual users requiring more robust automation capabilities.
  • Pro Plan: $16 per month, Tailored for users seeking sophisticated automation solutions with additional features like custom variables and priority execution.
  • Teams Plan: $29 per month, Suitable for departments implementing automation across multiple users, offering team collaboration tools and higher priority execution.
  • Enterprise Plan: Aimed at larger organizations, this plan includes top-tier features such as enhanced security, dedicated support, and extensive manageability options.

Midjourney – Making sales content

Midjourney User Interface

Midjourney is an AI-based image generation tool that changes the way we visualise and create digital art. It offers a lot of artistic possibilities, allowing users to create stunning images from text prompts. This innovative service caters to artists, designers, and anyone seeking to bring their creative visions to life.

Key Features:

  • Advanced AI Image Generation: Midjourney’s core strength lies in its powerful AI algorithms, which interpret text prompts to generate detailed, high-quality images. This feature allows users to explore an endless array of visual concepts and styles.
  • User-driven Customization: The tool offers significant control over the image creation process, enabling users to guide the AI with specific instructions, ensuring that the final output aligns closely with their vision.
  • Diverse Artistic Styles: Midjourney can mimic various artistic styles, from classical to contemporary, providing users with a wide range of aesthetic options for their creations.
  • Collaboration and Community Features: The platform fosters a community of users who can share, critique, and collaborate on artistic projects, enriching the creative experience.


  • Basic Plan: Monthly Cost: $10, Annual Cost: $96 ($8/month).
  • Standard Plan: Monthly Cost: $30, Annual Cost: $288 ($24/month).
  • Pro Plan: Monthly Cost: $60, Annual Cost: $576 ($48/month).
  • Mega Plan: Monthly Cost: $120, Annual Cost: $1152 ($96/month)

Fireflies AI – Sales meeting assistant

Fireflies AI user interface is a powerful tool for improving team productivity and efficiency in managing meetings and voice conversations. It offers a range of features to simplify the process of capturing, organizing, and analyzing meeting content. 

With its ability to transcribe, summarize, and search voice conversations, it simplifies the task of dealing with meeting notes and improves team collaboration.

Key Features:

  • Automatic Meeting Transcription: can transcribe meetings held on various video-conferencing platforms and dialers. The tool captures both video and audio, providing transcripts quickly and efficiently.
  • AI-Powered Search and Summarization: It allows users to review long meetings in a fraction of the time, highlighting key action items, tasks, and questions. Users can filter and focus on specific topics discussed in meetings.
  • Enhanced Collaboration: The tool enables adding comments, pins, and reactions to specific conversation parts. Users can create and share soundbites and integrate meeting notes with popular collaboration apps such as Slack, Notion, and Asana.
  • Conversation Intelligence: offers insights into meetings by tracking metrics like speaker talk time and sentiment. It helps in coaching team members and improving performance in sales, recruiting, and other internal processes.
  • Workflow Automation: The AI assistant from can log call notes and activities in CRMs, create tasks through voice commands, and share meeting recaps instantly across various platforms.
  • Comprehensive Knowledge Base: It compiles all voice conversations into an easily accessible and updatable knowledge base, with features to organize meetings into channels and set custom privacy controls.


  • Free plan
  • Pro: $10 per seat/month billed annually
  • Business: $19 per seat/month billed annually
  • Enterprise: Custom pricing

Final thoughts

Choosing the best AI sales software can be a valuable asset for sales teams, but it’s essential to carefully evaluate their potential benefits and drawbacks before deciding. Consider your specific needs, budget, and ethical concerns to determine if AI is the right fit for your sales processes.

AI sales tools benefits

You’re not just making decisions for your business today, you’re creating your business’s future. Making the smart choice now with AI sales tools ensures a rewarding sales journey ahead. 

Although, most of the AI sales tools are quite expensive so I would suggest looking for other tools that might suit you. We have a pretty big list of No Code tools so I would suggest looking at some there.


Domantas Alosevičius

Domantas Alosevičius

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