Top 10 Best AI Copywriting Tools (Free & Paid)

Copywriting is probably one of the jobs that has been most affected by AI copywriting tools, as there are quite a lot of them and they are essentially made for the same purpose. However, some tools are not as widely talked about but are still great to use.

Now there are a lot of AI copywriting tools out there like Jasper, CopyAI, or even ChatGPT but in this guide, we will not be talking about any of them. Instead, we are going to look at some tools that are also great, but a little less well-known.

How do AI copywriting tools work?

AI copywriting tools are writing assistants that use the capabilities of machine learning and natural language processing (NLP) to produce creative copy. Here’s a breakdown of their internal workings:

1. Massive data consumption: These tools are trained on huge amounts of existing written content, which can include website copy, articles, marketing materials, and more. By analyzing this data, the AI learns the patterns and techniques of effective writing.
2. User input is key: You, the user, provide them with a starting point.
3. Understanding your needs: The AI takes your input into account, using its knowledge of writing styles and audience preferences to create AI generated copy that aligns with your goals.
4. Generate creative copy: Once it understands your needs, the AI generates various creative copy formats, such as headlines, product descriptions, or even social media posts.

How to Choose the Right AI Copywriting Software

Choosing the right AI copywriting tool depends on your specific needs as a writer or business. Here are some key factors to consider:

1. Identify Your Goals:

• Content Creation Focus: What kind of content will you primarily use the software for? Are you looking for help with social media posts, website copy, product descriptions, or something else entirely? Different tools may cater to specific content types.
• Desired Outcomes: What do you hope to achieve with the AI-generated content? Increased website traffic, improved conversions, or overcoming writer’s block?

2. Budget Considerations:

• AI copywriting tools come with a range of pricing options, from free trials and freemium plans to monthly or annual subscriptions. Factor in your budget and weigh it against the features offered by each tool.

3. Functionality and Features:

• Content Templates: Does the software provide a library of templates to jumpstart your writing process for various content formats (e.g., blog outlines, product descriptions)?
• Tone and Style Customization: Can you adjust the tone of voice (informative, persuasive, humorous) to match your brand identity?
• SEO Optimization: Does the tool offer features to help optimize your content for search engines?
• Integrations: Consider if the software integrates with other tools in your workflow, like project management apps or content management systems.

4. Test Before You Buy:

Many AI copywriting tools offer free trials or demos. Take advantage of these to test-drive the software and see how it performs for your needs. This will help you gauge the quality of the generated content and the ease of use before committing to a paid plan.

AI copywriting tools to speed up content creation

List some useful tools in Adwords for writing content with the best features and uses.

ScaleNut

Scalenut is an AI copywriting tool that simplifies SEO and content marketing for businesses and marketers. It uses artificial intelligence to automate content creation tasks and focuses on improving search engine optimization (SEO).

This allows users to create more optimized content in less time, thus increasing the chances of achieving higher search engine rankings.

Key Features:

• Cruise Mode: Quickly generate SEO-friendly drafts.
• Content Optimizer: Improve content quality with targeted SEO suggestions.
• Keyword Planner: Develop keyword strategies with detailed planning tools.
• Marketing CopyWriter: Craft compelling marketing materials effortlessly.

Scalenut Pricing:

• Free Plan: Ideal for testing the platform’s basic features.
• Essential: $39 per month. Perfect for individual creators and consultants.
• Growth: $79 per month. Suitable for startups and growing businesses.
• Pro: $149 per month. Designed for large teams and agencies.
• Enterprise: Custom pricing. Tailored for large organizations with specific needs.

BrameWork

Bramework is an AI writing assistant specifically designed to help bloggers create content faster and improve their SEO. It uses AI to generate different parts of a blog post, like titles, outlines, introductions, and even the main body content, all based on the keywords you provide.

Key Features:

• Analyzes existing blog posts: Blog Booster reviews your blog post and provides suggestions on what to update and optimize.
• Keyword recommendations: Get new keyword ideas to include in your post to improve rankings for relevant search queries.
• Content update tips: Receive specific recommendations on sections to expand, information to add, or content to remove.
• Cites authoritative sources: Blog Booster finds and cites relevant, high-authority sources to back up the content.
• Optimizes for on-page SEO: Provides suggestions to improve title tags, meta descriptions, headers, and other on-page elements.

Pricing:

• Grow Plan: $29/month (includes 4 Blog Booster credits)
• Pro Plan: $129/month (includes 16 Blog Booster credits)
• Pay as you go

SurferSEO

SurferSEO is a cloud-based AI tool that helps with Search Engine Optimization (SEO) tasks, specifically focusing on optimizing web content to rank higher in search results. It analyzes a webpage’s content and compares it to other websites ranking for the same keywords. SurferSEO then provides suggestions to improve your content based on this analysis.

Key Features:

• Content Editor: This tool provides guidelines and suggestions for content optimization. It ensures articles are well-structured and keyword-rich.
• Keyword Research: Surfer AI helps you develop an SEO-ready content strategy quickly. It provides a detailed list of relevant keywords.
• AI Outline Generator: Create detailed outlines that resonate with both audiences and search engines. It suggests headings and questions to include.
• SEO Audit: Optimize existing content to dominate your niche. Surfer AI identifies areas for improvement and suggests actionable changes.

Pricing:

• Free: Limited access to tools with basic features.
• Essential: $89 per month, suitable for freelancers and small businesses.
• Scale: $129 per month, designed for mid-sized agencies.
• Scale AI: $219 per month, for large agencies needing extensive AI assistance.

Quarkle

Quarkle is an AI tool that uses artificial intelligence to provide developmental editing for self-publishers. Unlike basic editing tools, it gets into the deeper aspects of your writing, analyzing your manuscript for clarity, flow, structure, and overall effectiveness. It suggests changes to strengthen these elements and take your writing to the next level.

Features:

• Speed: Quarkle delivers feedback in seconds. No more long waits for edits.
• Cost-Effective: It is more than 100 times cheaper than hiring a traditional developmental editor.
• Industry-Standard Quality: Quarkle matches the insights of leading developmental editors, improving your writing with top-tier expertise.
• Engage with Your Text: Quarkle interacts directly with your narrative, offering tailored feedback and insights. It acts as a personal editor, deeply engaging with every element of your manuscript.
• Insightful Feedback: Gain immediate editorial advice. Quarkle highlights areas for improvement, adding depth to your storytelling.
• Maintain Your Voice: Quarkle understands and maintains your writing style. It ensures consistency and coherence throughout your manuscript.

Pricing:

• Basic: Free. Access limited features and the basic AI model.
• Pro: $19.99 monthly, first month $4.99. Includes advanced features and access to the Pro AI model.
• Enterprise: Custom solutions for integrating Quarkle into your platform.

SudoWrite

Sudowrite is an AI writing and editing software specifically designed to assist fiction authors throughout the writing process. It offers several features that can help with brainstorming ideas, developing the plot and characters, and even revising and editing your manuscript.

Key Features:

• Draft Assistance: Sudowrite offers powerful tools to help writers overcome blocks and improve drafts. It suggests alternatives, expands scenes and rephrases dialogue.
• Real-Time Feedback: The AI provides feedback on drafts, highlighting areas for improvement. This feature supports endless revisions without criticism.
• Creative Brainstorming: Sudowrite’s brainstorm feature helps develop plot points and character arcs. It turns ideas into detailed outlines.
• Language Versatility: The tool supports multiple languages, aiding writers worldwide. It adjusts to the writer’s language to maintain the voice and style.
• Anti-Plagiarism: Sudowrite ensures the creation of original content.

Pricing:

• Hobby & Student: $19 per month, suitable for casual or academic writing.
• Professional: $29 per month, ideal for long form content like novels.
• Max: $59 per month, best for frequent publishers with rollover credits.

Gemini

Google Gemini is a family of AI models developed by Google. They are designed to be multimodal, meaning they can understand and work with text, images, audio, videos, and code. The family includes three versions: Gemini Ultra, Gemini Pro, and Gemini Nano

Key features:

• Advanced Language Models: Gemini uses AI to produce text that feels authentic and human.
• Contextual Understanding: This tool can interpret and respond to complex prompts with precision. It excels in maintaining context over long interactions.
• Diverse Applications: Gemini is versatile and suitable for creating content across various formats and industries.
• User-Friendly Interface: Google has designed Gemini to be accessible for all users, regardless of their technical expertise.
• Continuous Learning: Gemini improves over time, learning from interactions to enhance its responses.

Pricing:

• Google One AI Premium: If you’re a Google One subscriber on the AI Premium plan, you’ll have access to Gmail, Docs, Sheets, and other Google applications. This plan also includes other benefits like 2TB of storage. Pricing for Google One AI Premium is around $19.99 per month.

CopyGenius

CopyGenius is an AI copywriting software designed to eliminate writer’s block. It automates the creation of various types of content, including ad copy, product descriptions, and blog outlines. Users can start for free, making it accessible for businesses of any size.

Key features:

• Product Description Tool: With a single click, CopyGenius generates detailed product descriptions. These descriptions aim to increase sales by being clear and compelling.
• Ad Copy Creation: This feature produces ad copy designed to improve Return on Ad Spend (ROAS). It targets effectiveness in customer engagement.
• Blog Content Assistance: CopyGenius offers tools to start blog posts, write outlines, and even complete sections. It makes content creation straightforward and efficient.
• Customizable Templates: A wide range of templates is available. These templates cover everything from social media posts to customer emails. They are easy to use and customize.
• Genius Editor: For those needing more control, the Genius Editor uses AI to match your writing style. It helps extend thoughts and sentences seamlessly.

Pricing:

• Free: The free version offers a 500-word trial, unlimited logins, and access to multiple languages.
• Starter: At $19 per month, this plan includes a 40,000-word limit and access to all languages.
• Premium: Priced at $39 per month, it increases the word limit to 120,000 words.
• Unlimited: For $79 per month, users get an unlimited word limit and one user seat.

Penfriend

Penfriend.ai is a platform that generates content using AI, specifically for digital marketing. It creates SEO-optimized articles and content that rank well in search engines. The platform uses real-time search engine insights to understand the type of content that currently ranks for your target keywords. This means that the content you create is discoverable by your target audience and drives organic traffic to your website.

Features:

• Search Engine Alignment: Penfriend uses real-time search data to align your content with what’s currently ranking.
• Competition Analysis: It doesn’t just analyze, but actively strategizes to help you outrank competitors.
• Outline Development: Based on insights from high-ranking articles, Penfriend designs a detailed outline to ensure your content competes well in search engines.
• Section-Specific AI: Unlike basic tools, Penfriend dedicates a unique prompt for every section, enhancing depth and relevance.
• Structure Optimization: The tool structures content to engage readers effectively from beginning to end.
• Flow and Coherence: Ensures each section transitions smoothly and aligns with your overall content goals.
• Human Touch Suggestions: Penfriend suggests additions like statistical data or quotes to enhance the narrative.

Pricing Options:

• Starter Monthly: $99 for 5 articles. Less than $20/article.
• Advanced Monthly: $249 for 15 articles. Less than $17/article.
• Premium Monthly: $499 for 35 articles. Less than $15/article.
• Annual Savings: Save 15% with yearly billing.

NeuronWriter

NeuronWriter is an AI-powered copywriting tool for content writing and optimization. It goes one step further by using artificial intelligence and natural language processing (NLP) to analyze your content, competitor content, and search engine results to provide a comprehensive set of suggestions for improvement.

Key Features:

• Semantic SEO: NEURONwriter analyzes top-performing content to recommend the most effective semantic terms. These suggestions help cover your topic thoroughly and boost your search engine visibility.
• Content Drafting: Quick draft creation with automated suggestions based on competitive analysis and Google’s top queries. It reduces the time spent on research and helps structure your articles efficiently.
• Content Score: This feature evaluates your content against SEO benchmarks, providing a straightforward checklist. Achieving a higher score means better-optimized content.
• AI Content Generation: Use NEURONwriter’s AI to draft complete articles in minutes. It’s designed to align with user intent and improve engagement.

Pricing plans:

• Bronze Plan: $23 per month, suited for business owners focusing on improving rankings.
• Silver Plan: $45 per month, ideal for copywriters dedicated to delivering outstanding results to clients.
• Gold Plan: $69 per month, perfect for a team of copywriters or small agencies.
• Platinum Plan: $93 per month, best for larger businesses working across several domains.
• Diamond Plan: $117 per month, designed for SEO or content agencies managing multiple projects.

Hypotenuse

Hypotenuse is an AI copywriting tool that helps overcome writer’s block and generates creative text in various styles. It can assist marketers in crafting compelling ad copy or bloggers in generating fresh ideas for their next post.

Key Features:

• AI-driven content Creation: Generate blog articles, product descriptions, and social media posts quickly and efficiently.
• Shopify and WordPress Integration: Easily sync and create content directly with your online store or blog.
• SEO & Conversion Tools: Craft content that is optimized for search engines and conversion rates.
• Bulk Content Generation: Produce large volumes of content simultaneously, saving time and resources.
• Customizable Content: Tailor the tone, style, and specifics of your content to match your brand voice.

Pricing:

• Free Trial: Test the platform with a free trial, no credit card is required.
• Individual Plan: Starts at $29 per month for solo users.
• Team Plan: Begins at $59 per month, designed for collaborative project management.
• Enterprise Solutions: Custom pricing for comprehensive, enterprise-grade features and support.

Which is the best tool for AI copywriting?

Gemini creates the most human-like text out of all AI copywriting tools. However, for the entire content creation process, Penfriend is the best option. Penfriend can automatically generate high-quality content, such as blog posts.

It is important to use these tools wisely, as they cannot always provide factually accurate content. It is recommended to try out all the available options to determine which one best suits your needs.

Final thoughts

Choosing the best AI writing tools can be challenging since they all serve the same purpose of assisting in creating content automatically. It’s worth exploring lesser-known AI tools that are still excellent for copywriting.

Additionally, consider checking out other AI tools that can help generate not only text-based content but also video editing or design tools.

If you did not find any suitable tools, consider contacting an agency such as Idea Link that can create custom AI solutions.