NEW: Find your perfect tool with our matching quiz

Take a quiz

Table of Content

Webflow vs WordPress: Which Should You Use to Build Your Website?

Domantas Alosevičius

WordPress has been the go-to for building simple or complex websites for quite some time, but other tools like Webflow try to improve the process of building websites. But which one is better?

Webflow vs Wordpress

In this quick guide, we will see what the main differences are between Webflow vs WordPress. Is it worth switching to Webflow? Or is WordPress just better than all the tools?

Webflow vs. WordPress: At a Glance

Webflow and WordPress are both popular website builders. A Webflow site is great for design freedom without needing to code, but it has fewer templates and can be more expensive compared to WordPress. WordPress is a powerful and affordable content management system. WordPress has a big selection of free themes and plugins, which makes it easy to customize. This is great for complex websites and content-heavy sites like blogs.

What is Webflow?

What is Webflow?

Webflow is a web development platform that appeals to a wide range of users, from those with no coding experience to professional web designers. What sets Webflow apart is its visual interface, which allows users to design, build, and launch websites without the need for extensive coding knowledge.

Webflow is designed to help designers, developers, and businesses efficiently build professional, responsive websites.

What is WordPress?

What is WordPress?

WordPress is a popular content management system (CMS) that makes it easy for anyone to create a website or blog. Even if you don’t have any programming experience, you can use WordPress to create a professional-looking website with an easy-to-use interface. WordPress uses a system of templates and WordPress plugins that allow you to customize the look and feel of your website.

WordPress features

WordPress features

Here are most of WordPress Features:

  • WordPress Themes: Choose from hundreds of customizable, professionally-designed themes.
  • Block Editor: Drag-and-drop tools to arrange and organize content easily.
  • VideoPress: Display videos in 4k resolution with advanced playback features.
  • Pre-Built Block Patterns: Insert elegant block patterns into pages and posts.
  • Advanced Design Tools: Customize with extended color schemes and typography.
  • Social Media Tools: Automatically share new posts on social media platforms.
  • SEO Tools: Enhance visibility with built-in SEO features and premium plugins.
  • Email Marketing: Integrate with leading email marketing tools to grow your list.
  • Custom Domain Name: Get a personalized online address with a paid annual plan.
  • Reader: Connect with other bloggers through our community hub.

Webflow features

Webflow features

Key Features include:

  • Visual Design Flexibility: Webflow’s Designer tool provides full control over HTML, CSS, and JavaScript through a visual interface. This allows for custom layouts and interactions without needing coding skills.
  • Content Management System (CMS): Webflow’s CMS is intuitive and powerful, making it easy to manage and update content. Users can create custom content types and templates, ensuring flexibility and scalability.
  • Ecommerce Capabilities: Webflow can support an ecommerce site with features for managing products, orders, and payments. It offers design customization to create unique online shopping experiences. Webflow includes ecommerce functionality as part of its core service when using the ecommerce plan.
  • SEO Management: Webflow includes best-in-class SEO tools, enabling users to fine-tune meta tags, alt text, and URL structures. This helps improve site discoverability and ranking on search engines.
  • Localization: Webflow supports site localization, allowing users to customize content for different languages and regions. This helps businesses reach a global audience effectively.
  • Hosting and Security: Webflow provides reliable, fast hosting managed by AWS. It includes state-of-the-art security practices, ensuring your site is secure and performs well.

Webflow vs WordPress: Ease-of-Use

Webflow vs WordPress: Ease-of-Use

Here’s a breakdown of Webflow vs WordPress in terms of ease of use:


  • Easier for beginners: WordPress has an easier learning curve, especially for those unfamiliar with design or coding. Adding content is easy, like working in a document editor.
  • Larger community and resources: With its huge user base, finding tutorials, troubleshooting guides, and support forums is much simpler for WordPress.


  • Visually intuitive design: Webflow’s drag-and-drop interface and visual editor make crafting unique website layouts very user-friendly.
  • Learning curve for customization: While adding content can be straightforward, design customization beyond templates might require familiarity with design principles (like using grids and responsive design).

In a nutshell:

  • Choose WordPress if: You prioritize content management, adding text and media, and an easier learning curve, especially if you’re new to website building.
  • Choose Webflow if: You’re comfortable learning some design concepts for better customization.

Webflow vs WordPress: Security

Webflow vs WordPress: Security

Webflow security features

Information Security Program:

  • Webflow adheres to industry standards like CIS Critical Security Controls and aims for ISO 27001 certification by Q4 2024.
  • A SOC 2 Type II report is available annually.
  • Compliance with CCPA and GDPR.
  • Payment processing via Stripe (Level 1 Service Provider).

Internal Security Measures:

  • Personnel Security: Background checks, security policy acknowledgment, and confidentiality agreements for all employees.
  • Identity and Access Management: Unique logins, enforced two-factor authentication, regular access audits, and principle of least privilege.
  • Hardware Security: Managed laptops with encrypted hard drives and antivirus software.
  • Physical Security: Key fob access, CCTV monitoring, and alarm systems for office premises.
  • Network Security: Restricted, segmented, and password-protected internal network.
  • Security Education: Ongoing security training, periodic phishing tests, and secure code training for relevant personnel.

Application Security:

  • Hosting on AWS, benefiting from its security features.
  • Built-in security features include two-factor authentication, SSO capabilities, role-based permissions, and free SSL certificates.
  • Regular backups and versioning.

Customer Data and Privacy:

  • Stored customer data including names, email addresses, billing information, and optional data like job titles and personal websites.
  • Data encryption in transit (using TLS) and at rest.
  • Data retention policies allow customers to request data deletion.
  • Access to customer data is restricted to necessary personnel.
WordPress security features

WordPress security features

  • All sites, including custom domains, use SSL encryption.
  • Insecure HTTP requests are automatically redirected to the secure HTTPS version.
  • The Jetpack scan tool daily scans security plugins, themes, uploads, root files, and selected wp-content files for vulnerabilities and malware.
  • Regular backups of site data enable recovery during data loss.
  • Higher plan users can access daily backups from the WordPress dashboard.
  • Web Application Firewall (WAF) inspects incoming traffic and blocks unauthorized access attempts.
  • Continuously monitors web traffic to detect and mitigate unauthorized login attempts, brute force attacks, and DDoS attacks.

Webflow vs WordPress: Built-in SEO tools

Both Webflow and WordPress offer built-in SEO tools, but they are designed for different needs and experience levels:

Webflow vs WordPress: Built-in SEO tools


Webflow offers SEO tools designed to give users control over their website’s search engine optimization. Key features include:

  • SEO controls: Users have detailed control over SEO markup, indexing rules, and redirects, allowing them to push changes live independently.
  • Schema Markup: Easily add schema markup to improve how content is represented in search engines.
  • Automated SEO: Automatically set meta titles and descriptions using fields in CMS collections.
  • Sitemap management: Simple tools for updating and optimizing page titles and descriptions, and creating sitemaps.
  • 301 Redirects: Easily manage 301 redirects for smooth URL migrations and updates.
  • Alt tag editing: Make sure image metadata is indexed by Google and accessible to screen readers.
  • High-Performance Hosting: Webflow’s hosting, powered by AWS, provides fast load times, scalability, and security, all of which benefit SEO.


WordPress does not have as many built-in SEO tools as Webflow, but it does offer plugins that can improve the experience:

  • Standard optimization: sites are automatically optimized for search engines.
  • Privacy Settings: Make sure your site is set to public to allow indexing by search engines.

SEO Plugins:

  • Yoast SEO: Provides keyword optimization, custom meta descriptions, titles, and performance analysis. The premium version offers additional features like internal linking suggestions and a redirect manager.
  • Other plugins: Plugins like Rank Math SEO and Robots.txt Editor can help you customize your SEO settings.
  • Additional SEO Tools: Available with higher-level plans, these tools provide advanced options for optimizing search engine rankings.

Useful resources:

  • Free SEO Course: Provides basic knowledge about SEO.
  • Webinars: Covers effective keyword research techniques.
  • Support and FAQs: Guides on common SEO issues, such as site indexing and search result inaccuracies.
  • Custom Robots.txt: More experienced users can edit the robots.txt file to control search engine indexing behavior.

Webflow vs WordPress: Pricing

Webflow vs WordPress: Pricing

When it comes to WordPress pricing, there are several factors to consider. First, while WordPress itself is free, you will need to pay for a domain name and web hosting. The costs associated with running a WordPress site can vary depending on the web hosting provider you choose. Reliable and secure web hosting services are crucial for the performance and security of your website.

Additionally, you will need to choose from various web hosts that offer different features and pricing plans. The necessity of selecting the right web host cannot be overstated, as it impacts the ease of installation, configuration, and overall management of your WordPress site.

WordPress pricing

Free Plan ($0/month)

  • Perfect for personal projects and beginners.
  • Includes basic website-building features.
  • Community support and access to forums.

Beginner Plan

  • Monthly: $4/month.
  • Designed for those starting with a custom domain.
  • 6 GB storage, ad-free experience, and email support.
  • Free domain for one year.

Explorer Plan

  • Monthly: $8/month.
  • Best for building unique websites with design flexibility.
  • 13 GB storage, live chat support, and access to premium themes.
  • Includes everything in Beginner, plus WordAds for monetization and 4K video uploads.

Creator Plan

  • Monthly: $25/month.
  • Ideal for managed WordPress hosting with expert support.
  • 50 GB storage, unrestricted bandwidth, and high-frequency CPUs.
  • Includes all Explorer features, plus plugin and theme installation.

Entrepreneur Plan

  • Monthly: $45/month.
  • Tailored for powerful online stores with WooCommerce.
  • 50 GB storage, optimized WooCommerce hosting, and premium store themes.
  • Includes all Creator features, plus unlimited products and advanced marketing tools.

Bluehost Cloud Plan

  • Starting at $60/month, billed annually.
  • High-performance WordPress hosting with up to 225 GB SSD storage.
  • Includes global edge caching, high-burst capacity, and 24/7 priority support.

Enterprise Plan

  • Starting at $25,000/year.
  • Delivers unmatched performance with top-tier security and dedicated support.
  • Ideal for large-scale enterprises needing robust hosting solutions.

Webflow pricing


  • Price: Free
  • Description: Suitable for hobby and staging sites.
  • Features: domain, Up to 2 pages, 50 CMS items, 50 form submissions (lifetime), Free localization preview, 1 GB bandwidth, 1,000 visitors.


  • Price: $14/month billed yearly, $18/month billed monthly
  • Description: Ideal for relatively simple, static sites.
  • Features: Custom domain, Up to 150 pages, 500 form submissions (monthly), Localization add-on free preview, 50 GB bandwidth, 250,000 visitors.


  • Price: $23/month billed yearly, $29/month billed monthly
  • Description: Best for blogs or other content-driven sites.
  • Features: Custom domain, Up to 150 pages, 2,000 CMS items, 1,000 form submissions (monthly), 3 content editors, Site Search, Localization add-on free preview, 200 GB bandwidth,250,000 visitors.


  • Price: $39/month billed yearly, $49/month billed monthly
  • Description: Suitable for larger sites.
  • Features: Custom domain, Up to 150 pages, 10,000 CMS items, 2,500 form submissions (monthly), 10 content editors, Site search, Form file upload, Localization add-on free preview, 400 GB bandwidth, 300,000 visitors.


  • Price: Contact sales for pricing
  • Description: Designed for those needing an enterprise-grade solution.
  • Features: Unlimited users, Advanced collaboration, Guaranteed SLA, Enterprise security, Customer success manager.

WordPress vs Webflow Overview

WordPress vs Webflow conclusion

When choosing between Webflow and WordPress, consider your needs. WordPress is a good choice for simple or complex websites. It offers a powerful and affordable content management system. WordPress’s free themes and plugins make it easy to customize.

Webflow is great for design flexibility. It’s great for those who want a unique layout without coding skills. However, it has fewer templates and can be more expensive. WordPress is easier for beginners, with a huge community and resources for support.

Final thoughts

Both WordPress and Webflow are great options for building your website without extensive web design knowledge. Consider trying both as they are quite different in their way. I have used both a lot and Webflow can do a lot more on its own without any plugins while WordPress requires more knowledge of the platform itself and a lot of plugins if you want to create a more complicated website.

Will Webflow become a more widely used tool than WordPress? Probably not. WordPress has always been one of the most user-friendly platforms for creating your website, and the process of setting up a website is simply easier than with Webflow.

Final thoughts

One of the main selling points for WordPress is that it has a huge community and if you have any issues it is really easy to find answers online while Webflow has a significantly smaller community.

In the end, I can say that you cannot go wrong if you decide to create a WordPress website or a Webflow website. Both are great options and offer reasonable prices.


Domantas Alosevičius

Domantas Alosevičius

    Read more