10+ Best AI Tools for Digital Marketing: Optimizing Marketing Strategy

Today, traditional marketing such as TV ads, billboards, and newspapers is a thing of the past. Everybody is focusing on digital marketing or similar areas. So it is quite beneficial to try and be ahead of the curve using AI marketing tools.

Now I know that there are a lot of areas of digital marketing so in this post I will try to go over all kinds of digital marketing areas like Email Marketing, Social Media, SEO, and just overall content creation for marketing.

As with other articles, I will not include ChatGPT as by now almost everyone should know that it can be used for almost anything: marketing, programming, and HR tasks. So I have included some well-known and some less-known tools.

Here is the list of all the AI tools that can be used for digital marketing:

• Midjourney
• SurferSEO
• DeepL
• Make
• ScaleNut
• Penfriend AI
• MarketMuse
• Pebblely
• Copy AI
• Krea AI
• Notion

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What is an AI tool for Digital Marketing?

A digital marketing AI tool is a software or platform that uses artificial intelligence (AI) to automate, optimize, and improve various marketing tasks and processes.

How can AI be used in digital marketing?

Here are some key ways AI is being used in digital marketing:

• AI-powered writing tools: These tools can help generate different content formats, like blog posts, product descriptions, or even social media captions, saving time and resources for marketing teams.
• Content optimization: AI can analyze existing content and suggest improvements for better engagement, SEO performance, or readability.
• Campaign optimization: AI can continuously analyze campaign performance and suggest adjustments to optimize outcomes.
• Search engine optimization (SEO): AI can automate keyword research, analyze search engine algorithms, and optimize content for better search ranking.
• Social media marketing: AI can analyze social media conversations and trends, schedule posts at optimal times, and personalize content for different audience segments.

Midjourney

Midjourney is an AI-powered image generation tool that allows users to create unique images based on text descriptions, also known as prompts. 

Midjourney is a tool that utilizes artificial intelligence (AI) to create images based on your descriptions. It’s essentially a creative partner that takes your textual prompts and transforms them into unique visuals.

Key features:

• Text-to-Image Generation: Users can input prompts describing their desired image, and Midjourney generates several variations based on the description.
• Image Refinement: Users can refine the generated images by providing additional details or modifying specific aspects through further prompts.
• Style Mimicry: Midjourney can generate images in specific artistic styles, allowing users to explore various aesthetics.
• Community-Driven: The Discord server fosters a vibrant community where users can share prompts, collaborate on projects, and learn from each other.

Pricing:

• Basic Plan: $10 per month or $96 annually
• Standard Plan: $30 per month or $288 annually
• Pro Plan: $60 per month or $576 annually
• Mega Plan: $120 per month or $1152 annually

SurferSEO

Surfer is an AI tool for optimizing online content to rank higher in search engine results. The platform offers a range of features for a more comprehensive SEO strategy, including keyword research, content editing, and article auditing. 

It’s particularly useful for agencies, marketing teams, freelancers, and affiliates, and offers seamless integration with popular tools such as Google Docs and WordPress. Surfer AI also includes a unique AI outline generator, which is invaluable for creating engaging and SEO-friendly content outlines.

Key Features:

• Article Optimization: Surfer allows the generation of optimized articles with a single click, ensuring high rankings and visibility in search engine results.
• SEO-Focused Content Editor: Offers smart guidelines and suggestions for content creation, helping to produce more effective and SEO-friendly articles.
• Detailed Keyword Research: Allows the creation of SEO-ready content strategies swiftly, improving overall content relevance and performance.
• Article Audit: Provides tools to optimize existing content, helping to dominate niche markets.
• AI Outline Generator: Assists in creating detailed content outlines that appeal to both the target audience and search engines, enhancing content structure and focus.

Pricing:

• Essential: $89 per month
• Scale: $129 per month
• Scale AI: $219 per month
• Enterprise: Starting from $399 per month (billed yearly)

DeepL

DeepL is a neural machine translation service known for its high accuracy and fluency. Launched in 2017, it allows users to translate text between 30 different languages.

DeepL also provides an AI writing tool which I think is one of the best ones out there to change your writing style.

Key Features:

• Translation accuracy: DeepL is one of the best translation tools out there and is known for its accuracy.
• Extensive language coverage: DeepL’s service is not only comprehensive in quality but also in its coverage, offering translations in a wide array of languages. This allows for a wider reach and promotes communication across different linguistic landscapes.
• User-friendly interface: The platform is designed to be intuitive and easy to use, making it accessible to both individuals and businesses. This user-centric approach promotes a seamless translation experience.
• DeepL Write: AI tool that can change your style of writing, and fix mistakes.

Pricing:

• Free Plan: Offers basic translation capabilities with some limitations.
• Starter Plan: Priced at $7.49 per user per month, this plan is ideal for individuals or small teams, offering more features and higher limits.
• Advanced Plan: At $24.99 per user per month, this plan suits larger teams and businesses, providing advanced features and higher translation limits.
• Ultimate Plan: Priced at $49.99 per user per month, this is the most comprehensive plan, designed for large enterprises requiring the highest translation volume and maximum features.

Make

Make, formerly known as Integromat, is a visual automation platform. It allows users to connect and automate their favorite applications and services without needing to write any code.

Make is a powerful workflow automation platform that creates a network of efficiency and innovation across multiple business functions. It’s about allowing users to effortlessly connect different applications and services, encouraging a smooth integration experience. 

Key Features:

• Visual Workflow Creation: Make’s intuitive interface allows users to design complex workflows visually, providing a user-friendly experience even for those with no coding background.
• Wide App Integration: Connect anything with Make’s extensive library of apps and services.
• Scalable Solutions: Whether for individual use or enterprise-level demands, Make scales with your needs, offering solutions that grow as you do.
• Custom Automation Templates: Jumpstart your automation journey with pre-built templates, or craft your own to fit unique business processes.
• AI-Assisted Workflow Design: The AI Assistant guides users in creating effective automation, making the process not only efficient but also accessible.

Pricing:

• Free Plan: Ideal for beginners, offering basic workflow building and app integration.
• Core Plan: At $10.59/month, targeting individuals who require more robust automation.
• Pro Plan: Priced at $18.82/month, suitable for advanced users seeking automation capabilities.
• Teams Plan: At $34.12/month, designed for departments needing collaborative automation tools.
• Enterprise Plan: Custom pricing for comprehensive automation needs at the organizational level, including enhanced security and dedicated support.

ScaleNut

Scalenut is an AI-powered SEO and content marketing platform designed to help users create and optimize content for search engines. It offers a variety of features to assist with research, writing, and optimization.

Scalenut is aimed at marketers and businesses who want to improve their content marketing efforts and drive more organic traffic to their websites. It can be a valuable tool for anyone who wants to save time and effort while creating high-quality, SEO-friendly content.

Key Features:

1. Plan and Research Content: Scalenut offers tools to efficiently plan content strategies and research SEO topics, providing actionable insights that drive performance.
2. AI-Driven Content Creation: Utilize AI to craft blogs, marketing copies, and more, saving time and enhancing productivity.
3. Content Optimization: Maximize SEO success with AI-driven content optimization, ensuring your content is not only engaging but also ranks well on search engines.
4. Traffic Analyzer: This feature tracks every keyword and webpage, unleashing the full potential of your website by providing deep insights into your digital footprint.

Pricing:

• Essential Plan: Ideal for individual creators and consultants, priced at $39/month.
• Growth Plan: Suited for budding startups and growing businesses, available for $79/month.
• Pro Plan: Designed for large teams, businesses, and agencies, offered at $149/month.
• Enterprise Plan: Tailored for large organizations with specific needs, with custom pricing.

Penfriend AI

Penfriend AI is an AI-powered copywriting tool designed to help businesses and entrepreneurs generate high-quality, search-engine-optimized content quickly and efficiently.

Penfriend AI acts as an assistant for content creation, taking care of the initial draft and basic structure, allowing users to focus on editing, refining, and adding their unique touch.

Key Features:

• High-Quality SEO Articles: Penfriend excels in generating well-structured, search-optimized articles, weaving together a tapestry of content that resonates with both search engines and readers.
• Time Efficiency: Penfriend’s innovative approach ensures that high-quality articles are produced, without the need for prompt engineering.
• Proven Content Strategy: Built on over a decade of SEO and content expertise, Penfriend not only writes but also strategizes, ensuring your articles are not only well-written but also primed to rank and drive traffic.
• User-Friendly: Designed for ease of use.

Pricing:

• Starter Plan: $99/month for 5 articles.
• Advanced Plan: $249/month for 15 articles.
• Premium Plan: $499/month for 35 articles.
• Annual Options: Available for all plans, offering a cost-effective approach with immediate access to a bulk number of articles.

MarketMuse

MarketMuse is a cloud-based tool that uses artificial intelligence (AI) to help businesses and individuals create and optimize content for search engines and marketing purposes.

MarketMuse is proving to be a powerful tool for content strategy and optimization, supporting a full range of features that simplify and improve the content creation process. The platform is all about providing personalized, objective insights that allow users to approach content strategy as an exact science rather than a guessing game. 

Key Features:

• Competitive Content Analysis: MarketMuse offers an in-depth analysis of competitors’ content. This helps in structuring your content more effectively to leverage gaps in the SERP.
• Content Clusters Creation: Through content clusters, MarketMuse ensures that you cover your topics comprehensively, improving your authority and search rankings.
• Efficient Content Planning: The tool simplifies content planning with page-level, site-level, and SERP insights, making the process faster and more data-driven.
• Advanced Keyword Research: MarketMuse improves keyword research, prioritizing keywords into clusters for building authority.
• Content Brief Generator: The platform provides structured content briefs, offering guidance on topics to cover, questions to answer, and more, reducing the time and effort in content creation.
• Content Optimization: MarketMuse’s AI assists in creating high-quality, relevant content, ensuring it meets standards of quality and comprehensiveness.

Pricing:

• Free Plan: Limited features, ideal for users starting out.
• Standard: $149/month, suitable for individual publishers.
• Team: $399/month, designed for agencies and teams.
• Premium: Custom pricing, best for large teams requiring advanced features and personalized data.
• Enterprise Solutions: Tailored for extensive, enterprise-level content strategies.

Pebblely

Pebblely is an AI-powered tool designed to help users create professional-looking product photos with ease. It uses artificial intelligence to achieve this.

Pebblely is an AI-powered product photography, innovation that is changing the way businesses create images for their marketing needs. This innovative platform is all about changing the traditional photography process into a simple, efficient, and cost-effective experience.

Key Features:

• AI-Powered Background Removal: Pebblely’s advanced AI automatically removes backgrounds from images, optimizing the process of creating professional-looking product photos.
• Customizable Photos: With Pebblely, you can generate multiple product photos in various settings and for different occasions, ensuring your marketing material is fresh and engaging.
• Image Editing and Customization: Beyond generation, Pebblely allows you to edit and customize images, offering the ability to add multiple products, reuse backgrounds, and adjust settings to fit your brand’s aesthetic.
• Applications: The platform supports a range of marketing materials, including Instagram stories, Facebook posts, email banners, and more, turning a single image into multiple content pieces.

Pricing:

• Free Plan: Get started with basic features and a limited number of images per month.
• Basic: $19 per month, offering more images and customization options.
• Pro: $39 per month for unlimited images and priority support, among other features.
• Custom AI Solutions: Starting from $3,000 per month for tailored AI capabilities.

Copy AI

Copy AI is an AI-powered writing assistant designed to help businesses and individuals create various marketing and creative text formats. It utilizes machine learning to generate content suggestions and overcome writer’s block, saving users time and effort.

It’s important to remember that Copy AI is a tool to assist with writing, not a replacement for human creativity and judgment. The generated content should be reviewed, edited, and adapted to fit the specific needs and voice of the user.

Key Features:

• AI Marketing OS: This complete marketing solution is designed to scale your campaigns. Ensuring your marketing strategies are executed with precision and adaptability.
• Content Creation and Management: Copy.ai is a creative partner, not only generating content but also enriching it with industry-specific insights.
• Integrations and Security: With over 2000 integrations, Copy.ai allows easy data transition, improving security and efficiency.
• Customizable Workflows: Offering a wide range of workflow templates, Copy.ai allows businesses to automate end-to-end processes with AI, ensuring that each task is not only completed but also improved with AI precision.

Pricing:

• Free Plan
• Pro: $49 per month
• Team: $249 per month

Krea AI

Krea AI is an artificial intelligence (AI) platform designed to help users create visual content. It uses various AI tools to empower users in fields like graphic design, product photography, concept art, and architecture.

Krea AI aims to improve the creative process by providing AI-powered tools for generating and manipulating visual content.

Key features:

• Real-time image generation: KREA allows users to generate images in real-time, providing greater control and instant feedback.
• Image Upscaling and Enhancement: The platform has a solid AI-powered tool for upscaling and enhancing images, improving their quality and detail
• Innovative applications: The platform includes unique applications such as AI Patterns for creating patterns and Logo Illusions for transforming logos into visual illusions.
• AI Training: An upcoming feature that will allow users to teach an AI their specific aesthetic preferences or themes.

Pricing:

• Free Plan: Offers limited access to KREA tools and free daily generations.
• Basic Plan: Priced at $10/month for approximately 36,000 real-time images and 120 enhanced images per month, along with full tool access.
• Pro Plan: Costs $35/month, providing around 180,000 real-time images, 600 enhanced images, full tool access, and a private mode coming soon.
• Max Plan: At $60/month, users get about 540,000 real-time images, 1,800 enhanced images, early access to new features, and upcoming private mode.

Notion

Notion is a multi-purpose workspace platform designed to optimize collaboration and productivity for teams and individuals. With a built-in AI assistant, Notion increases efficiency and simplifies complex tasks. 

Notion is all about customization, allowing you to tailor your workspace to your specific needs and preferences. It offers a clean and easy-to-use interface, making it an attractive option for individuals and teams looking for an all-in-one productivity solution.

Key Features:

• Integrated AI Assistant: Enhances productivity by providing answers and assistance within the workspace.
• Document Management: Offers powerful, note-taking and document creation capabilities.
• Knowledge Wikis: Centralizes information for easy access and management, eliminating the need for extensive searches.
• Project Management Tools: Facilitates the management of complex projects and timelines in a structured yet flexible environment.
• Integrated Calendar: Merges time management and project planning, ensuring synchronized workflow.
• Template Gallery: Provides a variety of ready-to-use templates for quick and efficient setup.
• Customizable Connectivity: Allows integration with various tools, enhancing the versatility and reach of the workspace.

Pricing:

• Free Plan: Offers basic features for individual use with limited block trial for teams.
• Plus Plan: Priced at $8 per user/month (billed annually), or $10 billed monthly, suitable for small groups.
• Business Plan: For larger teams, priced at $15 per user/month (billed annually), or $18 billed monthly.
• Enterprise Plan: Tailored for entire organizations with advanced features; pricing available upon contact.
• AI Add-on: Available for an additional $8/member/month (billed annually) or $10/member/month (billed monthly), including unlimited AI usage.

What is the best AI to use for marketing?

I’m a big fan of Midjourney, but I think the best use of these AI marketing tools is when you use a combination of a few of them, then you can optimize the process.

However, it’s important to remember that AI tools are not a replacement for human creativity and expertise. They are best used as a means of adding value to human skills, allowing marketers to work smarter and achieve better results.

Even if you want a very specific tool for your business, Idea Link can create a bespoke solution as they have experience in this type of work and have already created a bespoke ChatGPT for businesses with additional features.

Can AI replace digital marketers?

As much as I enjoy using AI tools, they will not replace digital marketers any time soon. Marketing is a bit of a creative position and AI is not the best at creating creative content.

Some areas will be much more optimized than they are now, like SEO, but to be honest, I don’t think anyone wants to consume content that AI completely creates. It lacks a little bit of spark or a little bit of something that it can’t replicate yet.

So rest assured, your jobs are safe for the next 5 years at least, but I would strongly suggest that you at least try to use these tools to stay ahead of the competition.

Final thoughts

Now there are a lot of great AI marketing tools out there for content marketing and research to improve your overall work. I have tried to include as many different best AI marketing tools as possible, so hopefully one of them will be able to help you.

Consider checking out other AI tools, such as video editing or AI design tools, that can also help you.

However, it’s important to remember that AI tools are not a replacement for human creativity and expertise. They are best used as a means of adding value to human skills, allowing marketers to work smarter and achieve better results.